Healthy food marketing efforts have integrated approaches used by the grocery industry with academic research to create promising and feasible practices that make the healthy choice the easy choice.

Hear from experts about how these efforts, commonly referred to as in-store marketing strategies, are changing consumer behavior in grocery stores and supermarkets.

This webinar features the latest evidence from the field, and explore how new research is changing how the public purchases nutritious food. Healthy food marketing efforts are generating healthy outcomes for retailers and for consumers.