Creating healthy places where people can be healthy requires broad-based policy and environmental change. Developing these changes requires effective communication with others about the importance of healthy, equitable communities. Social science research demonstrates specific techniques for successfully conveying messages. For example, for most people in the U.S., the starting point for change of any kind is at the individual level. But when audiences are reminded early in the communication of the influence environments have on health, they are receptive to messages about policies that can change those environments. This webinar addressed effective communication strategies to advance the reality of healthy people in healthy places. Panelists discussed framing, language and techniques to develop messages that can garner support for policies and environmental change strategies. Panelists specifically addressed the challenges of talking about equity.

Featured Speakers:

• Lori Dorfman, Berkeley Media Studies Group (powerpoint)
• Phil Steger, ISAIAH (powerpoint)