The progress of equity advocacy is driven by several activities: organizing, capacity building, communications, and research.
Advocacy capacity must be present from the outset of a campaign, but can be built throughout a campaign by developing community understanding of the policy process and strategies for engagement in the policy process, deepening knowledge of policy facts, and refining skills of strategizing and negotiating with policymakers. A successful campaign also requires leadership savvy to facilitate diverse partnerships, nimbly navigate changing processes, and broker external agreements. Campaign leaders must understand policy processes, have connections to powerful leaders, decision makers, and other key players, and be willing to take risks and make strategic decisions.
Examples of related benchmarks include: