4 Stages of GEAR

No two equity advocacy campaigns are alike, even with common goals and participants. Advocates must navigate changing social and political environments that vary the campaign course. 
Getting Equity Advocacy Results (GEAR) offers a metaphor and visual depiction of the multiple, interconnected, active components of an equity campaign. GEAR provides a tangible and straightforward means for navigating the markedly nonlinear practice of equity advocacy. 
A campaign might include one or all of the four stages, and at any point during the campaign, fluctuating emphasis on each of the ongoing components. Advocates might shift from one stage to the next and then back again, as circumstances dictate. Likewise, advocates might find the inputs and results of ongoing components of a campaign ebb and flow with varied intensity. 

While other scenarios are certainly possible – for instance, efforts to create change might be limited to just one stage – what is important to underscore is not just the path to policy change itself, but also the equity gains to look for along the way.